The NIVEA Creme
we all know today was developed in 1911 and was the product that sparked the creation of the NIVEA brand. It was the world's first stable oil-and-water based cream suitable for mass production.
The initial cream consisted of Eucerit (an innovative emulsifying agent), glycerin and a little citric acid and was fragranced with rose and lily-of-the-valleys oils.
Despite its success, the NIVEA Creme
tin underwent a complete redesign just 14 years after its initial launch and its fancy design was replaced by a simple, yet distinctive look, which was already very close to the one we know today.
Over the next few decades, NIVEA Creme
continued to grow and become further established as the world around it saw drastic changes. Now, more than 100 years on, people all around the world are still enjoying the classic creme that their grandparents once loved too.